The special advertising section for Women in Business of 2024, is a five-page spread made up of half page advertisements. While designing the cover and opening ad, I wanted the design to include two-dimensional illustration. I also wanted to use a gender neutral color (blue), with a feminine undertone.

As for the font, I used a sophisticated serif type, that was reminiscent of magazine cover art. The bow-tie incorporated into the title, exemplifies business, but also equality in the workplace.

Each advertisement highlights women of their respective company.

Neutral,
equal and sophisticated business.

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